This is an advertisement for McDonalds. I found this ad particularly interesting because McDonalds is often portrayed by most people as serving primarily unhealthy and fattening foods. However, in more recent times, McDonalds has been trying to promote the good qualities of their food, including reintroducing chicken tenders, which are proudly heralded as containing all real white meat as well as offering healthier options in kids meals, like milk and apple slices. This campaign has become necessary as people are becoming more aware of their health and the negative effects fast food can have. The company The advertisement itself features the easily recognizable McDonalds French fry box, except carved out of an actual potato. This emphasizes that McDonalds fries are naturally cut from the potatoes, and that the food is natural and tastes good because of that. The caption at the bottom right of the image reads "Real. Good." This emphasizes that the fries, and therefore the rest of the food as well, is made from real natural ingredients like the potato and taste good, as well as being made of good ingredients. The image uses a minimalistic design in order to emphasize only the main focus of the image, the French fries. This is effective because the advertisement would not have been as effective had there been a lot of other material in the image - it would have distracted from the purpose. Also, I thought the color scheme was interesting - the colors weren't too bright and was easy for the viewer to look at. The actual idea of the advertisement was interesting as well, I found it clever and an interesting way of conveying the message that they were intending without having too many words - the image mainly speaks for itself. The advertisement relies on the basic assumption that foods made from natural and good ingredients taste better and are better for health.
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