This was an interesting ad that I found online, from the United Nations Environmental Program to raise awareness for global warming. It shows the melting of icebergs that would alter sea levels, and that the raising of sea levels would cause destruction to coastlines and the sinking of coastal cities. There was juxtaposition between the city skyline and the icebergs, which aren't something that is usually seen together. This made it quite unique, as most people don't connect the melting of glaciers with destruction of cities. I found the contrast between the ice and the blue water/sky to be effective, because it clearly separates the two parts of the image. It was interesting how the sky was composed of ice, because if the ice in the top of the image melted, the image of the city would be destroyed, which would be an interesting parallel between the melting of real glaciers and the destruction of the cities because of rising sea levels. It is interesting how if that ice melts completely, the image of the city will be completely gone, in order to emphasize the damage that can be caused by global warming. Also, I thought the caption was interesting - the message was short, but memorable. If the icebergs melt, the skylines sink. At first glance, I wasn't entirely sure what the image was, I had to read the caption first. It would have been more effective to make it more clear what the image was - maybe making the caption bigger, or making the skyline more immediately obvious. I also thought it might have been better if the ad provided a way for people to prevent the melting of the icebergs. This is an interesting way of raising awareness of the issue of glacial melting, and the problems it could cause for the future, like the sinking of coastal cities like New York City and will make people want to learn more about environmental preservation and global warming.
No comments:
Post a Comment